why F/stop Poetry?

So Erin and I have been getting a lot of questions about the meaning of our name, and I could go all “speech class” on you guys and give you the dictionary definition of both words but I will just tell you what they mean to us.

 Fstop is the measurement of light able to pass through the photographic lens. In photography it’s a huge part of how your image looks. If you have ever seen an image where the background is completely out of focus it is the F/stop that is able to control that look. We chose F/stop to remind us to have tunnel vision with our goals, to let all that’s going on in the background blur and stay focused on what’s really important to us.

 We chose to go with poetry instead of photography because we feel it is closer to what we do as artists. In today’s digital world any one can create a photograph, but an artist can make poetry out of the world that she sees. Also we feel that your wedding day isn’t the whole story, its an introduction, a poem in the beginning of the book you are beginning together as a couple. And that is the moment we get to share with you.

We both chose not to take ourselves too seriously when we began photographing weddings, its easy to get caught up in the business aspect of any career, neither of us are interested in being “business owners” our heart and passion lies and making images and connecting with people who inspire us. Each Couple we have photographed has tought us something unique about love, relationships, life and beauty. This is the reason we make images. If any of you know Erin and I on personal levels you know we are fun, and outspoken people, it feels strange to have to portray ourselves as Corporate business women when we want to wear tutu’s and listen to Hanson, so we chose to just be ourselves and we hope that you find us likable still. Because in the end it could be almost 2 years of your life you share with us from booking us, until getting your album. No one wants to fake a corporate attitude for that long.  We want our clients to be as fun as we are, we want to grab wings at hooters after a shoot with our clients (which we have before) mostly we want to get to know you because ultimately we want to feel like we are doing a good job not just for a client but for a friend.

            Chances are if you don’t like us when we rant about gazebos or share photos of our husbands dressed as fairies, you wont like us in person. And who wants to spend the most important day of your life with someone you can’t relate to? 

-Alicia